Local country division of a global FMCG leader
Prolonged period of low growth
Declining market share due to aggressive competition
Eroding profitability from inflation and lack of effective price increases
Underperforming promotions and stagnant field sales execution
We initiated a full business reset, developing a 3-year growth plan from scratch. We addressed all key growth drivers—assortment, pricing, value chain optimization, promotional mechanics, and field execution. We included a double-digit price increase in year 2, carefully planned and supported to ensure flawless execution. Promotional plans were revamped through deep data analysis, and the field sales team was restructured with new coverage models and a performance-driven playbook.
Growth accelerated from low single digits to high double digits in year one, tripling by year three
Promotional uplift increased significantly, reclaiming market share
Price increases were executed successfully, driving margin improvements
Field execution improved through a clear structure, focus, and higher impact per visit
HQ of a global FMCG company
Heavy financial pressure from retail partners during year-end negotiations, eroding profitability
We developed a forward-looking negotiation strategy focused on increasing conditionality and protecting profitability. Through cross-functional workshops, we cascaded this mindset across the organization. We provided daily coaching for Global Key Account Managers, including role plays, live feedback, and deal planning.
Negotiation shifted from reactive to strategic, increasing internal ownership
Improved return on investment by securing more conditionality and sales drivers
Reduction in trade spend while protecting topline growth
Startup launching a barista tools brand
Needed to define a compelling brand identity from scratch
We facilitated a 3-day immersive workshop with the founders, guiding them through our brand methodology to define their Brand Belief & Vision, Brand Purpose, Value Laddering, and Brand Essence.
Delivered a powerful brand playbook capturing the founders’ vision and DNA—forming the strategic foundation for all future branding and communications.
Beverage startup entering multiple European markets
Great product idea, but no go-to-market experience in FMCG or Consumer Goods
We built a full business and distribution plan from the ground up, including Conceptual Sell & Brand Strategy, Product Portfolio & Brand Architecture, In-Store Activation & Route-2-Market, Proof-of-Concept Business Case, and a 5-market Business Plan with local P&Ls and full company blueprint.
The founders were equipped with a complete business and execution roadmap—allowing them to launch with speed, confidence, and clarity across markets.
Country division of a global FMCG company
Newly appointed Sales Director had strong potential but lacked key experience to perform confidently from day one
We took on a 6-month executive coaching mandate, blending mentorship with operational support. The coaching provided both strategic knowledge transfer and a safe space for decision-making. We also actively supported the development of the annual business plan.
The Sales Director ramped up rapidly, integrating within 3 months and went on to become a long-term asset to the organization.